Eşti aici
I recommend
SELLING THE INVISIBLE / Harry Beckwith
I bought this book in July 2007, from a bookstore inside McCarran airport in Las Vegas and I read it all on my way home. I loved it so much that I read it again later on and I even underlined some paragraphs. Now I can say that I totally agree with the Harvey Mackay statement on the book cover: "The one book on marketing I'd have if I could have just one"
CASINO MARKETING. SECRETS OF CASINO MARKETING / John Romero
“Casino Marketing" by John Romero was the first book that I read on this subject. I received it in 1996. from a friend who travelled to USA. Later on, in 2004, I had the pleasure to meet John Romero in Las Vegas and to receive his autograph on this book. "Secrets of Casino Marketing" is written in the continuation of the first book and it's as valuable, especially for the bond between the way an the reasons why players choose casinos and for the methods we could use to convince them to choose our casino.