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NEW BOOK: "CASINO MARKETING PE MUZICA POTRIVITĂ"
CASINO MARKETING PE MUZICA POTRIVITĂ is not a "How to ..." book. Nor a text marketing book filled with theoretical principles and definitions. It is not a collection of articles written in the marketing column of some magazine covering the gambling industry. Nor a form of reusing the content of a blog on casino marketing. CASINO MARKETING PE MUZICA POTRIVITĂ is precisely what the title says.
GAMING OPERATIONS ACADEMY
I recommend the online courses on the Gaming Operationa Academy training platform.. Recently I had the pleasure to introduce my next course, Casino Marketing – Increase profitability by celebrating players, that I’m going to present on the beginning of June. The course is regarding the actual situation of the land-based operators and has 6 modules and two parts. Each part will take around 3 hours. The content of the course is as following:
CASINO MARKETING ONLINE TRAINING
I recommend you the course Casino Marketing – Increase profitability by celebrating players, that I’m going to present online, on Gaming Operations Academy platform. My goal with this training is to offer to casino management teams – especially for marketing and operations managers – a perspective that will help them to be efficient during the actual period and in the next future, considering the effects of the pandemic on the casino industry.
GAMBLING AFFILIATE SUMMIT 2021
I recommend an interesting event that will take place online on Tuesday, February 23: GAMBLING AFFILIATE SUMMIT 2021. The conference has a very strong agenda and I will have the pleasure of moderating the panel Content & Marketing / What is really effective!
RAVING NEXT MARKETING & ANALYTICS
I recommend an interesting event that will take place online, in the period January 25-28, 2021. Raving NEXT Marketing & Analytics Conference has a very interesting agenda and a lot of speakers that have something to say in the field of casinos in general and casino marketing, in particular.
CONTAGIOUS
Marketing reading in pandemic times. "Contagious" by Jonah Berger.
To read also by the same author: "Invisible Influence" and "The Catalyst".
ALFASTREET. THE 25TH ANNIVERSARY
I recommend you this article from Casino Inside magazine, where you can read about Alfastreet 25th anniversary and about the interesting products the company is exhibiting at the booth from Entertainment Arena Expo 2019. I am sure that you will appreciate the entire issue of the magazine as it is full with relevant information and news. Happy reading!
ROMANIAN GAMBLING CONFERENCE
I recommend the Romanian Gambling Conference, an event organized every year by the Casino Life & Business Magazine. This year’s edition, number 9 of gambling conferences’ the series, managed to bring together representatives from all sides of the gambling industry in Romania as well as a strong selection of speakers. Even more, it introduced a premiere, by including for the first time a panel dedicated to online gambling. This year I had the pleasure to moderate the panel regarding “News and technologies in land-based gambling” and to speak about „Convergence.
ICE LONDON 2019
ICE Londra and G2E Las Vegas are the most important international events in the casinos industry worldwide. I recommend you to participate in both of them and I’m looking forward to meeting you on February 5th at ExCeL London!
ICE TOTALLY GAMING, LONDON 2018
There is less than one month left until the start of the largest international event of the casino and gaming industry organized in Europe, ICE Totally Gaming, London 2018.
As usually, the event will take place on February 6 – 8, at ExCel London, a large exhibitions and international convention centre located on the northern quay of the Royal Victoria Dock in London Docklands, between Canary Wharf and London City Airport.