Everything we do in Casino Marketing, should be about the players! And about efficiency!
In the last year the pandemic impacted land-based operators very strongly. We need to adapt and redesign our casinos and our marketing. There is a new context, we have new priorities so we have to come with a new marketing approach, based on 2 basic principles. Number 1, consider our players point of view. Number 2, focus on efficiency and profitability!