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HOW TO DEVELOP AN EFFECTIVE COMPETITIVE STRATEGY FOR CASINO MARKETING

3 minutes of Casino Marketing

In Romania, the gambling market is extremely competitive, competition being the number one factor influencing the performance of our casino. Therefor, differenciation, positioning and development of an efficient competitive strategy are crucial for the casino’s success.

HOW TO USE THE SWOT DIAGRAM FOR CASINO MARKETING

3 minutes of Casino Marketing

The SWOT diagram is one of the basic instruments for casino marketers, very useful for developing the strategy.

SWOT is an acronym formed by the first letters of the 4 areas of the diagram: