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THE ULTIMATE MARKETING PLAN / Dan Kennedy

Dan Kennedy is considered more than an expert, a true guru of marketing.. With an enormous experience, with a lot of published books, presentations at conferences, with a strong community of marketers which is guided by him, Dan Kennedy is telling his learnings in his unmistakeable style: blunt, deeply, directly, with a lot of humour and a touch of arrogance. I recommend his books as he is well-known for his series of "No Bullshit Marketing" books and his original method, "Magneting Marketing".

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