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THE APPLE EXPERIENCE

I strongly recommend this book, written by Carmine Gallo, an author with in-depth knowledge about the Apple company and about Steve Jobs. For anybody who is interested in improving customer service and increasing customers’ satisfaction "The Apple Experience" is a good read and a precious source of examples and advises. „Do something great, that’s all” or „Hire people based on the way they smile” are just two of them.

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