I had the pleasure to meeting Steve Brown in 2004 at my first participation in a Casino Marketing Conference. One of the areas that he approached with priority is quality of services and Costumer Care applied for casinos. The book is a manual on this area and even it is mostly written for the Nord American market, the principles can be applied everywhere.
I think Paul Arden is right when he advise us to go out of our comfort zone. More than that he have the talent to convince us to start in this direction, a step for which we need a lot of self-confidence, determination and courage. From the casino marketing perspective the book is a lesson about how to be special and memorable and how to avoid being trite and boring.
Dennis Conrad is one of the most famous consultants on casinos from USA and the President of Raving Consulting Company. I had the pleasure being his guest at the conferences about Casino Marketing organized by Raving in Las Vegas and discovering that he is not only a marketing expert but also a very talented story teller. This book is for all the people that are passionate about casino marketing and includes selected stories from his rich experience, presented in a such a manner that makes reading them a real pleasure.
After reading "Selling the Invisible" in English I was very happy to find this book translated in Romanian language, in a bookstore from Bucharest, in March 2010. It's one of those books which I didn't just read with much interest but from which I applied a large part of what I read in the marketing actions that I organized at Casino Palace - Casa Vernescu.
I bought this book in July 2007, from a bookstore inside McCarran airport in Las Vegas and I read it all on my way home. I loved it so much that I read it again later on and I even underlined some paragraphs. Now I can say that I totally agree with the Harvey Mackay statement on the book cover: "The one book on marketing I'd have if I could have just one"
“Casino Marketing" by John Romero was the first book that I read on this subject. I received it in 1996. from a friend who travelled to USA. Later on, in 2004, I had the pleasure to meet John Romero in Las Vegas and to receive his autograph on this book. "Secrets of Casino Marketing" is written in the continuation of the first book and it's as valuable, especially for the bond between the way an the reasons why players choose casinos and for the methods we could use to convince them to choose our casino.