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POSITIONING / Al Ries; Jack Trout

I bought the book in April 2008 being attracted by the statement on the first page: "Dedicated to the advertising agency no. 2 in the world". After reading it I recommend this book for the clarity of argumentation of one of the marketing fundamental laws – The Law of Perception - which says that "marketing is not a battle of the products, it's a battle of the perceptions which the consumers have about these products"