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MARKETER’S TOOLKIT / Harvard Business Essentials

I ordered this book in July 2012 from the Harvard Business School publishing house for a project that I was working at. I waited eagerly to be delivered by express post and I read it in record time. Then I applied some of the things that I read in my project. The book includes a lot of marketing activities, from research and strategy to branding, price management and integrated communication. 

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