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JACKPOT / Robert L. Shook

This great book tells the story of the Harrah's casinos. Harrah’s company was founded by the legendary Bill Harrah in 1937 and it became the most important company in the casino industry in USA.  The history of the company is interlacing of course with the history of Las Vegas but more important in my opinion it's the content regarding casino marketing that the book is resenting, being well known the fact that Harrah's built its success on a new and original marketing philosophy.