Drayton Bird is one of the most famous experts in direct marketing so I took the opportunity that he spoke in a conference in Bucharest, on May 2008 and met him in person. At the end of the meeting I asked him to sign on his first book translated in Romanian and to tell me what's the secret of success in this area. The answer was as direct as his public speaker style. On the first page of this book, above his signature, he wrote few words "For Andrei, be the best! Drayton Bird"