Eşti aici

I recommend

SLOT SUMMIT AND SLOT ACADEMY

Slot Summit is a yearly event organized by Clarion Events that aims to present the latest trends in the gambling industry as well as the most important news from this field of activity. The event consists in a series of presentations delivered by experts and an exhibition of new equipments and technologies.

CASINO INSIDE MAGAZINE

Casino Inside magazine covers the gambling industry in Romania by focusing its content on the technical, legislative and organizational issues. The magazine’s articles are well documented, covering the news and current subjects in a direct and honest style that reflects very well the personalities of the two owners of the publication.

CASINO LIFE & BUSINESS MAGAZINE

Chronologically, this magazine was the first publication on casinos in Romania. The magazine managed to find its way, in spite of the difficult period that started in 2009. Even more, the magazine stayed true to its glamourous style and its quality of the presentation. Obviously the content evolved in time; if, in the beginnings, the live casinos were the main subjects, now we find in the magazine a lot of information about poker and slot machines. The magazine approach the casinos area from the perspective of society, entertainment and celebrities. 

1501 WAYS TO REWARD EMPLOYEES / Bob Nelson

The success of any casino depends a lot on the interactions between the employees and clients. This book provides inspiration for rewarding our staff for their superior performance, motivation and their efforts for personal development.

THE CURVE / Nicholas Lovell

Nicholas Lovell is a specialist in marketing the companies from the online gaming market. From his double perspective - marketing and gaming - he created a new and original approach on strategic business development, with direct applications on the gaming area. 

THE ART OF THINKING CLEARLY / Rolf Dobelli

The book is a lecture that has an effect similar to a could shower in the morning. Rolf Dobelli approaches the area of cognitive errors and uses a lot of examples to presenting how people think and the mistakes we all made when we choose or make decisions. The value of the book consists in the fact that we can become aware and we can avoid repeating these errors in our future decisions. 

THE ANATOMY OF BUZZ / Emanuel Rozen

The promotion trough "word-of-mouth" remains one of the most effective and most common methods and, in case of casinos, "word-of-mouth" is most of the times decisive. I recommend this book because it reveals how we can benefit from this method and maximize its results. In addition, the books presents an analysis of those subjects that became viral – sometimes without too much effort - versus the ones that can't be promoted despite our efforts to communicating them.

80 / 20 SALES AND MARKETING / Perry Marshall

Perry Marshall is a famous and very active business consultant. The book is based on the well-known Pareto principle, known as the 80/20 rule. By this rule "80% of the results are generated by 20% of the clients". From the point of casino marketing the book is very useful, even more that in some casinos, this distribution may become sometimes even more distorted, getting closer to 90/10.

THE PROBLEM WITH PENGUINS / Bill Bishop

In my opinion Bill Bishop is a great author because he has something to say and he says it very well. His first book that I read was "How to Sell a Lobster"; I start looking for more so I read also "Beyond Basketball" and "The Problem with Penguins". I recommend all this books as being valuable and useful from the marketing and selling perspective as well as for the enjoyable writing style. 

THE ULTIMATE MARKETING PLAN / Dan Kennedy

Dan Kennedy is considered more than an expert, a true guru of marketing.. With an enormous experience, with a lot of published books, presentations at conferences, with a strong community of marketers which is guided by him, Dan Kennedy is telling his learnings in his unmistakeable style: blunt, deeply, directly, with a lot of humour and a touch of arrogance. I recommend his books as he is well-known for his series of "No Bullshit Marketing" books and his original method, "Magneting Marketing".

Pagini