You are here

Blog

Tuesday, May 10, 2016 - 02:59

SLOT SUMMIT 2016

3 minutes of Casino Marketing

After the success from last year, when Bucharest hosted for the first time the annual event Slot Summit for Europe, this year’s edition was organized in Berlin and it was marked by several records and interesting news.

I was invited at this event as a speaker and I noticed that the participation at this year’s edition reached an unprecedented level; the presentations from the 3 days of this conference were followed by 225 people, participants, representatives of sponsors and speakers.

Wednesday, January 13, 2016 - 14:41

THE ORANGE’S TEST

3 minutes of marketing with Andrei Frimescu

Hi! My name is Andrei Frimescu and today I would like to tell you about “The Orange’s Test”. I’m sure that you will find this story not only interesting but also very relevant as a casino marketing subject.

Before we get started, I just want to tell you that I read about “The Orange’s Test” in a great marketing book, “Selling The Invisible” by Harry Beckwith. As a coincidence, I remember that I bought this book on McCarran airport from Las Vegas, when I was on my way back home after participating for the first time to a Casino Marketing Conference.

Sunday, December 13, 2015 - 14:44

EXCELLENCE IN GAMING 2015

3 minutes of Casino Marketing

Hi ! My name is Andrei Frimescu and today I want to tell you about Excellence in Gaming, or shortly said, EiG, the most important event of the online gaming industry.

EiG is organized every year by Clarion Events and this year took place in Berlin during the period October 20 – 22.The event gathered 81 sponsors and exhibitors and hosted 56 presentations and conferences organized in 4 sections: Vision, Strategy, Implementation and Start-ups. Over 1.600 participants were registered as attendees.

Friday, November 13, 2015 - 14:46

HOW WE LOST DAN BITTMAN INSIDE CASINO PALACE - CASA VERNESCU (2)

3 minutes of marketing with Andrei Frimescu

Hello again ! I’m Andrei Frimescu and today I’m going to reveal for you the end of a funny story: how we lost Dan Bittman inside Casino Palace - Casa Vernescu.

As I said in the previous article we had the privilege to host the filming of some scenes for “Orient Express”, a movie directed by famous film director, late Mr. Sergiu Nicolaescu. One of the main characters was played by Dan Bittman, the well-known soloist of Holograf music band.

Tuesday, October 13, 2015 - 15:45

HOW WE LOST DAN BITTMAN INSIDE CASINO PALACE - CASA VERNESCU (1)

3 minutes of marketing with Andrei Frimescu

Hi ! I’m Andrei Frimescu and today I would like to tell you a story about celebrities, movies and PR their connection with casino marketing.

Well let’s start, and our story does not begin with „once upon a time” although it happened some years ago, more precisely in July 2004. At that time I was working as Marketing & PR Manager at Casino Palace – Casa Vernescu, the largest and indubitable the most beautiful casino in Romania in that period.

Sunday, September 13, 2015 - 15:43

ENTERTAINMENT ARENA EXPO 2015

3 minutes of Casino Marketing

Hi ! My name is Andrei Frimescu and today I want to tell you about the most important event of the casinos’ industry in Romania: Entertainment Arena Expo.

Traditionally, the exhibition is organised at the beginning of September, by Expo 24 Romani, at Romexpo, the best location for such big events. This year’s edition has been considered by the majority of participants as the most successful exhibition in the last 5 years.

Pages