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As in every year, the beginning of September is bringing the most important event of the gaming industry in Romania, Entertainment Arena Expo. The exhibition was organized over 3 days, in the period September 4 – 6, at Romexpo; on one hand it was another confirmation of the industry’s trends observed in the last period and on the other hand the exhibition introduced several novelties regarding the participants as well as the way the event was organized.

In the exhibitor’s list I noticed the continuity of some companies that participated in all the 11 editions of this exhibition - as for example Alfastreet -  and also a series of new names on this list. Among the new exhibitors there were Scientific Games, Kajot and BBSC Communication.

In the same time, as expected, I noticed that several companies exhibited a more diversified portfolio of products. In this respect I can mention Baum, that introduced its soon to be launched online casino or Alfastreet, that exhibited also slot machines besides the electronic roulettes that are so popular on the local market.

Regarding the exhibitors’ visibility in the gaming show, the largest booths belonged to EGT (459 m2), NOVOMATIC (289 m2), BAUM (168 m2) and NEWTON SLOTS (156 m2), followed by CASINO TECHNOLOGY, IGT and MERKUR. Eventually, EAE 2017 gathered 62 participants distributed over more than 10.000 m2.

As every time in this gaming exhibition the participants tried to attract the visitors using a mix of actions and special offers. Therefor, beautiful hostesses, vivid entertainment moments, promotions and tournaments brought even more excitement to this event. Celebrity endorsement was another way to gain visitors’ attention so Gina Pistol was again part of the Novomatic team and Wilmark was in charge with the shows on EGT area, together with his team of dancers.

The calendar of events during the exhibition included 2 interesting conferences: Responsible Gaming, on Monday, September 4 and The Exact time in Gambling, on the next day.

The 11th edition of Entertainment Arena Expo ended on Wednesday afternoon, when the prize for „Best Performance EAE 2017”, was awarded by Casino Life & Business magazine to  Novomatic. The organizers invited everybody to take part also next year when the exhibition will be organized in a much more generous space, the central hall of Romexpo.